Wasting money on marketing that doesn't work?

It's probably a "messaging" problem.

Book a free Web Copy Speed Date so I can get a feel for your current messaging and give you some quick fixes.

Let's date

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"Nick clarified my messaging and increased leads
through my website" — Lucian Chevallier, Lumin

⭐⭐⭐⭐⭐
"Nick clarified my messaging and increased leads through my website" — Lucian Chevallier, Lumin

If your messaging sucks, so will your marketing

Messaging is just how you communicate your positioning to the market. It's how you answer these 3 questions in your marketing (content or otherwise):

Who is this for? (target audience) What makes it different? (competitive advantage) Why should people care? (value proposition)

When you aren't clear on that stuff, your message isn't the bright North Star it should be, so your marketing feels directionless, doesn't work, and costs you big.

That's where I come in

I’m Nick Petrou, a copywriter who works out of Freo and never leaves.

I'll dig deep into your business to find your core message and help you say it in a way that just clicks.

Then I'll bake it into a piece of "Anchor Content" — a single, high-quality piece of content that guides the rest of your marketing.

That way, you can say the right thing to the right people, earn their trust and business, and stop wasting money on directionless marketing.

That way, you can say the right thing to the right people, earn their business, and stop wasting money on directionless marketing.

That way, you can say the right thing to the right people, earn their trust and business, and stop wasting money on directionless marketing.

I'll dig deep into your business to find your core message and help you say it in a way that just clicks.

Where's the proof?

Testimonial from Jason Brown

Testimonial from Gaby Villa

Testimonial from Adrian Ioppolo

Nick is AMAZING :) He 'becomes' your customer to come up with your language, your tone, your voice. His process is seamless and the results speak for themselves. We're delighted to work with him and are super excited about the rest of the year and what we can do together. 5*
Lorraine Garvie
D32 Business Network
Within 24hours Nick was able to deliver way above my expectations nailing what i wanted that my untrained eye could not see. Pro’s make you look good and worth the investment. Nick is a gem at what he does and is easy to work with. Don’t hesitate, get it done properly and efficiently.
Torrin Minutillo
High Level Selling
Finding top-notch content writers is no easy feat—believe me, I've tried plenty. Nick Petrou stands out as a true gem in the industry. Not only does he deliver exceptional quality, he's also a genuinely nice guy.
Scott Bywater
Copywriting That Sells
Nick proofread and edited an e-book for me. I was so happy with the extra clarity and impact he brought to my text. There were a couple of major edits that I made after his initial look at it and it made it significantly better. Every single change that he suggested to the text during the proofread was on point and made the writing better!
Nic Hind
The Client Blueprint
Wow! Nick has just completed the copy and layout of my LinkedIn profile and what a marvelous job he has done! It is looking so much cleaner and professional than it was originally. He is absolutely passionate and creative about his work. I cannot thank him enough for what he has done.
Anne Venaille
Through Customers' Eyes
Nick has been really fun to work with and has gone above and beyond what was expected. He was always ready to help with whatever issues I had. It was a big project with lots of components but what could have been a nightmare, he made smooth sailing thanks largely to his communication style.
Sari Young
Sari's Natural Medicine
The first thing I noticed was just how much of a good bloke he was. We quickly realised Nick could bring so much value to our website. We ended up getting him to do three pages for us, and the process was just so smooth and so detailed that three pages became five. The value he's added has been incredible. I recommend him to everyone I speak to.
Adrian Ioppolo
Perth IT Care
Working with someone for the first time can always be a bit bum-squeaky, but I needn't have worried. Nick took the briefs I gave him and delivered top-drawer first drafts in super-quick time. His copy is entertaining, clear, easy to read and full of useful ideas/information that clearly puts the reader's needs first. Thanks for being so on point, Nick!
Rose Crompton
Copywriter
If you're looking for a copywriter who is insightful, punchy and committed to getting your message across Nick Petrou wins hands down. His creative genius style is absolutely brilliant! Also he's super fun to bounce your ideas around with. Thanks Nick for helping me with my Linkedin profiling and website copy. So appreciated 🙏
Sonya Kay
Serenity in 20
Nick always manages to deliver content that is both creative and effective. He is very easy to work with and reliable, making the entire process seamless and stress-free. Thank you, Nick, for making my life a whole lot easier and lighting me up with your work! You truly are a gem in the world of copywriting.
Jasmine Hambley
Aligned Agency
You will not find a man more dedicated to the art of writing. Nick’s ability to dive into topics he doesn’t have extensive knowledge on and synthesise the research into an entertaining piece of content is second to none. The subtle touch of humour and wit found in his writing can also translates to the team environment.
Cameron Hay
Frontier Media

Gemcutter Analytics

IntenseEATfit

Lumin Websites

See more projects (Google Drive folder)

So what now?

You probs aren't ready for my Anchor Content yet. So to start, I'd like to give you clarity on your current messaging. Your website is a good place to start, so I'll check it out in a free Web Copy Speed Date.

Quick fixes

Get quick fixes you can implement right away —without spending a cent or having to talk to anyone.

Get quick fixes you can implement right away — without spending a cent or having to talk to anyone.