Wasting money on marketing that doesn't work?

Wasting money on marketing that doesn't work?

Wasting money on marketing that doesn't work?

It's probably a "messaging" problem.

Book a free Web Copy Speed Date so I can get a feel for your current messaging and give you some quick fixes.

It's probably a "messaging" problem.

Book a free Web Copy Speed Date so I can get a feel for your current messaging and give you some quick fixes.

⭐⭐⭐⭐⭐
"Nick clarified my messaging and increased leads
through my website" — Lucian Chevallier, Lumin

⭐⭐⭐⭐⭐
"Nick clarified my messaging and increased leads through my website" — Lucian Chevallier, Lumin

If your messaging sucks, so will your marketing

If your messaging sucks, so will your marketing

Messaging is just how you communicate your positioning to the market. It's how you answer these 3 questions in your marketing (content or otherwise):


Messaging is just how you communicate your positioning to the market. It's how you answer these 3 questions in your marketing (content or otherwise):


Who is this for? (target audience) What makes it different? (competitive advantage) Why should people care? (value proposition)


Who is this for? (target audience) What makes it different? (competitive advantage) Why should people care? (value proposition)


When you aren't clear on that stuff, your message isn't the bright North Star it should be, so your marketing feels directionless, doesn't work, and costs you big.


When you aren't clear on that stuff, your message isn't the bright North Star it should be, so your marketing feels directionless, doesn't work, and costs you big.


That's where I come in

That's where I come in

I’m Nick Petrou, a copywriter who works out of Freo and never leaves.

I'll dig deep into your business to find your core message and help you say it in a way that just clicks.

Then I'll bake it into a piece of "Anchor Content" — a single, high-quality piece of content that guides the rest of your marketing.

Then I'll bake it into a piece of "Anchor Content" — a single, high-quality piece of content that guides the rest of your marketing.

Then I'll bake it into a piece of "Anchor Content" — a single, high-quality piece of content that guides the rest of your marketing.

That way, you can say the right thing to the right people, earn their trust and business, and stop wasting money on directionless marketing.

That way, you can say the right thing to the right people, earn their business, and stop wasting money on directionless marketing.

That way, you can say the right thing to the right people, earn their trust and business, and stop wasting money on directionless marketing.

I'll dig deep into your business to find your core message and help you say it in a way that just clicks.

I'll dig deep into your business to find your core message and help you say it in a way that just clicks.

Where's the proof?

Where's the proof?

Testimonial from Jason Brown

Testimonial from Gaby Villa

Testimonial from Adrian Ioppolo

Gemcutter Analytics

IntenseEATfit

IntenseEATfit

Lumin Websites

So what now?

So what now?

You probs aren't ready for my Anchor Content yet. So to start, I'd like to give you clarity on your current messaging. Your website is a good place to start, so I'll check it out in a free Web Copy Speed Date.

You probs aren't ready for my Anchor Content yet. So to start, I'd like to give you clarity on your current messaging. Your website is a good place to start, so I'll check it out in a free Web Copy Speed Date.

Quick fixes

Get quick fixes you can implement right away —without spending a cent or having to talk to anyone.

Get quick fixes you can implement right away — without spending a cent or having to talk to anyone.

First impressions

Get my first impressions of your messaging (and web copy) in a 15-minute Loom video within the next 7 days.

Get my first impressions of your messaging (and web copy) in a 15-minute Loom video within the next 7 days.

Get your Web Copy Speed Date

Get your Web
Copy Speed Date

Get your Web
Copy Speed Date


Want to chat about something else? nick@nickpetroucopywriter.com

9 am to 4 pm AWST weekdays

ABN: 95728609173

©Nick Petrou 2025. All right reserved.