Video content that's as easy and natural as a coffee date with a friend
Video content that's as easy and natural as a coffee date with a friend
Video content that's as easy and natural as a coffee date with a friend
Let's date
Let's date
1 take instead of 50.
1 hour instead of 10.
A whole month's content — sorted.
1 take instead of 50.
1 hour instead of 10.
A whole month's content
— sorted.
Coffee Date Content
Coffee Date Content
Coffee Date Content
"I know I should be making videos, but it's awkward and I hate doing it"
"I know I should be making videos, but it's awkward and I hate doing it"
I hear so many business owners say this.
I hear so many business owners say this.
And yes, you should be making videos. It's one of the most effective ways to build brand awareness and demonstrate your expertise, value, and authenticity.
At the risk of sounding like a marketing bro, if you aren't leveraging video, you will fall behind.
But it doesn't need to be something you dread. In fact, we can get it done over a chill-as-fuck coffee chat.
Here's how it works
Here's how it works
(Well, this is the default and a great place to start. We can customise your content strategy as we see fit, creating long-form videos, blogs, or anything else — all from one coffee chat.)
(Well, this is the default and a great place to start. We can customise your content strategy as we see fit, creating long-form videos, blogs, or anything else — all from one coffee chat.)
Step 1: Before a new month begins, we hop in a video call and chat — over a coffee — about 12 topics (5 mins each) that demonstrate your expertise and value.
Step 2: I use the recording from our call to make 12 podcast-styled short-form videos (around 60 seconds), along with social media captions for each.
Step 2: I use the recording from our call to make 12 podcast-styled short-form videos (around 60 seconds), along with social media captions for each.
Step 2: I use the recording from our call to make 12 podcast-styled short-form videos (around 60 seconds), along with social media captions for each.
Step 3: You thumbs-up the content, post 3 vids a week on social media, and respond to the comments yourself — building awareness, community, and trust.
Step 3: You thumbs-up the content, post 3 vids a week on social media, and respond to the comments yourself — building awareness, community, and trust.
Step 3: You thumbs-up the content, post 3 vids a week on social media, and respond to the comments yourself — building awareness, community, and trust.
Step 1: Before a new month begins, we hop in a video call and chat — over a coffee — about 12 topics (5 mins each) that demonstrate your expertise and value.
Step 1: Before a new month begins, we hop in a video call and chat — over a coffee — about 12 topics (5 mins each) that demonstrate your expertise and value.
Content for Right Click
Content for Next Step VIP
Content for Right Click
Get your first day's content for free
Get your first day's content for free
Book a coffee date
Book a coffee date
No strings attached. Book a mini coffee date (30 mins), and I'll create one short-form video for you for free.
Ditch the awkward DIY videos that take half a day to make and never come out right anyway.
Communicate easily and naturally because we're just chatting about stuff you know inside and out.
Make this your whole content marketing strategy (you could avoid writing content entirely).
Ditch the awkward DIY videos that take half a day to make and never come out right anyway.
Communicate easily and naturally because we're just chatting about stuff you know inside and out.
Make this your whole content marketing strategy (you could avoid writing content entirely).
Finding top-notch content writers is no easy feat—believe me, I've tried plenty. Nick Petrou stands out as a true gem in the industry. Not only does he deliver exceptional quality, he's also a genuinely nice guy.
Scott Bywater
Copywriting That SellsWithin 24hours Nick was able to deliver way above my expectations nailing what i wanted that my untrained eye could not see. Pro’s make you look good and worth the investment. Nick is a gem at what he does and is easy to work with. Don’t hesitate, get it done properly and efficiently.
Torrin Minutillo
High Level SellingNick always manages to deliver content that is both creative and effective. He is very easy to work with and reliable, making the entire process seamless and stress-free. Thank you, Nick, for making my life a whole lot easier and lighting me up with your work! You truly are a gem in the world of copywriting.
Jasmine Hambley
Aligned AgencyNick proofread and edited an e-book for me. I was so happy with the extra clarity and impact he brought to my text. There were a couple of major edits that I made after his initial look at it and it made it significantly better. Every single change that he suggested to the text during the proofread was on point and made the writing better!
Nic Hind
The Client BlueprintWow! Nick has just completed the copy and layout of my LinkedIn profile and what a marvelous job he has done! It is looking so much cleaner and professional than it was originally. He is absolutely passionate and creative about his work. I cannot thank him enough for what he has done.
Anne Venaille
Through Customers' EyesWorking with someone for the first time can always be a bit bum-squeaky, but I needn't have worried. Nick took the briefs I gave him and delivered top-drawer first drafts in super-quick time. His copy is entertaining, clear, easy to read and full of useful ideas/information that clearly puts the reader's needs first. Thanks for being so on point, Nick!
Rose Crompton
CopywriterIf you're looking for a copywriter who is insightful, punchy and committed to getting your message across Nick Petrou wins hands down. His creative genius style is absolutely brilliant! Also he's super fun to bounce your ideas around with. Thanks Nick for helping me with my Linkedin profiling and website copy. So appreciated 🙏
Sonya Kay
Serenity in 20You will not find a man more dedicated to the art of writing. Nick’s ability to dive into topics he doesn’t have extensive knowledge on and synthesise the research into an entertaining piece of content is second to none. The subtle touch of humour and wit found in his writing can also translates to the team environment.
Cameron Hay
Frontier Media
FAQs
Do I need to prepare anything?
A little prep can't hurt. If you come to the chat with 12 topics you'd like to discuss, that'd help us stay on track. If you come with some "specifics" (case studies, stats, etc.), it'll help to ground your content, too. But even if you do zero prep, we could come up with 12 topics on the fly — stuff that's currently top of mind for you.
Do I need a good webcam and microphone?
The better your webcam and mic, the better the video, sure — but we don't need to create cinema-quality content here. The value of the insights you provide is much more imporant. And at the end of the day, it's better just to get started, to put something out there and improve as you go.
Can you post/publish the content for me?
It's better if you post the social media stuff because you're going to want to stick around for 15 or 20 minutes afterwards to respond to any comments. This is a great opportunity to engage with your market. As for the blogs themselves, we can discuss that, for sure.
Does it have to be a podcast-styled video (AKA an interview)?
Right now, I'm focusing on podcast-styled videos. Let's give it a go, and if you don't like it after your first full month, we can talk about a different approach.
Can we take it week by week, or do I have to strap myself in?
We can absolutely take it week by week. Marketing is experimenting, and we'll very likely adapt as we go. So yeah, I'm not gonna shackle you to anything.
FAQs
Do I need to prepare anything?
A little prep can't hurt. If you come to the chat with 12 topics you'd like to discuss, that'd help us stay on track. If you come with some "specifics" (case studies, stats, etc.), it'll help to ground your content, too. But even if you do zero prep, we could come up with 12 topics on the fly — stuff that's currently top of mind for you.
Do I need a good webcam and microphone?
The better your webcam and mic, the better the video, sure — but we don't need to create cinema-quality content here. The value of the insights you provide is much more imporant. And at the end of the day, it's better just to get started, to put something out there and improve as you go.
Can you post/publish the content for me?
It's better if you post the social media stuff because you're going to want to stick around for 15 or 20 minutes afterwards to respond to any comments. This is a great opportunity to engage with your market. As for the blogs themselves, we can discuss that, for sure.
Does it have to be a podcast-styled video (AKA an interview)?
Right now, I'm focusing on podcast-styled videos. Let's give it a go, and if you don't like it after your first full month, we can talk about a different approach.
Can we take it week by week, or do I have to strap myself in?
We can absolutely take it week by week. Marketing is experimenting, and we'll very likely adapt as we go. So yeah, I'm not gonna shackle you to anything.
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