Prep a whole month's content in
the time it takes to have a coffee
Prep a whole month's content in
the time it takes to have a coffee
Prep a whole month's content in the time it takes to have a coffee
This is an easy way to show your market you're alive, kicking, and worthy of trust.
This is an easy way to show your market you're alive, kicking, and worthy of trust.
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"Nick clarified my messaging and increased my leads"
— Lucian Chevallier, Lumin
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"Nick clarified my messaging and increased leads through my website" — Lucian Chevallier, Lumin
"I know I should be doing content marketing, but I don't have the time or money"
"I know I should be doing content marketing, but I don't have the time or money"
I hear so many business owners say this.
I hear so many business owners say this.
Truth is, you might not actually need to do content marketing to run a successful business. It's by no means a must-have (just do what works!).
Truth is, you might not actually need to do content marketing to run a successful business. It's by no means a must-have (just do what works!).
But if want to show your prospects that A) you exist and B) you know what you're talking about, it's worth giving content marketing a shot.
But if want to show your prospects that A) you exist and B) you know what you're talking about, it's worth giving content marketing a shot.
It doesn't need to cost an arm and a leg. And it doesn't need to eat up all your time.
It doesn't need to cost an arm and a leg. And it doesn't need to eat up all your time.
In fact, we can get it done in ya coffee break
In fact, we can get it done in ya coffee break
Gotta be BS, right? Well, I'm not promising a miracle.
Gotta be BS, right? Well, I'm not promising a miracle.
But I have spent the past 3 months flogging the hell out of ChatGPT, coming up with a reliable way to create quality content that saves us both a heap of time.
And it's nothing like the soulless drivel that most "AIs" would happily shart out if you let them get away with it.
And it's nothing like the soulless drivel that most "AIs" would happily shart out if you let them get away with it.
And it's nothing like the soulless drivel that most "AIs" would happily shart out if you let them get away with it.
It's nuanced, evocative, hand-polished content that sounds just like you — scoring 0 to 11% AI in various detection tools (for whatever they're worth).
It's nuanced, evocative, hand-polished content that sounds just like you — scoring 0 to 11% AI in various detection tools (for whatever they're worth).
It's nuanced, evocative, hand-polished content that sounds just like you — scoring 0 to 11% AI in various detection tools (for whatever they're worth).
But I have spent the past 3 months flogging the hell out of ChatGPT, coming up with a reliable way to create quality content that saves us both a heap of time.
But I have spent the past 3 months flogging the hell out of ChatGPT, coming up with a reliable way to create quality content that saves us both a heap of time.
Full transparency
Full transparency
I'd say the content is about 60% as good as what I could write if I didn't use AI to do some of the heavy lifting.
I'd say the content is about 60% as good as what I could write if I didn't use AI to do some of the heavy lifting.
60 sound low? Not when I'm charging just 20% of what I'd charge for content written meticulously over 3 days instead of 3 hours.
60 sound low? Not when I'm charging just 20% of what I'd charge for content written meticulously over 3 days instead of 3 hours.
It's similar to the famous 80/20 rule — but here it's 60% of the result for 20% of the cost.
It's similar to the famous 80/20 rule — but here it's 60% of the result for 20% of the cost.
And to be frank, my 60% is better than most people's 90 when it comes to writing.
And to be frank, my 60% is better than most people's 90 when it comes to writing.
Here's how it works
Here's how it works
(Well, this is the default. We can customise your content strategy as we see fit. More blogs? SEO blogs? More social posts? Email newsletters? Video scripts? We'll make it work.)
(Well, this is the default. We can customise your content strategy as we see fit. More blogs? SEO blogs? More social posts? Email newsletters? Video scripts? We'll make it work.)
Step 1: Before a new month begins, we hop on Google Meet and talk — over a coffee — about 2 topics that demonstrate your expertise and value.
Step 1: Before a new month begins, we hop on Google Meet and talk — over a coffee — about 2 topics that demonstrate your expertise and value.
Step 2: I take the transcript from our convo and (to use some industry jargon) shove it down ChatGPT's throat. This step is key. It's how we nail your tone of voice.
Step 2: I take the transcript from our convo and (to use some industry jargon) shove it down ChatGPT's throat. This step is key. It's how we nail your tone of voice.
Step 3: Using the giant prompt stack I'm constantly refining as a whip, I torture the AI until it spits out 2 solid blog posts.
Step 3: Using the giant prompt stack I'm constantly refining as a whip, I torture the AI until it spits out 2 solid blog posts.
Step 4: I hand-polish the content and then use AI to repurpose each blog into 6 quality social media posts.
Step 4: I hand-polish the content and then use AI to repurpose each blog into 6 quality social media posts.
Step 5: You thumbs-up the content and then publish it.
↑ What's the outcome of all this?
If we're talking the default of 2 blog posts and 12 social media posts per month, that's roughly 3 social media posts per week, with each one linking back to your blog and therefore your website.
This is an excellent starting point if you want to show your market you're in business, an expert, and worthy of trust
As we progress, we'll learn what works and what doesn't and tailor your strategy to match — with the ultimate goal of positioning you as an authority and getting you more leads, sales, and money.
← What's the outcome of all this?
← What's the outcome of all this?
If we're talking the default of 2 blog posts and 12 social media posts per month, that's roughly 3 social media posts per week, with each one linking back to your blog and therefore your website.
This is an excellent starting point if you want to show your market you're in business, an expert, and worthy of trust.
As we progress, we'll learn what works and what doesn't and tailor your strategy to match — with the ultimate goal of positioning you as an authority and getting you more leads, sales, and money.
If we're talking the default of 2 blog posts and 12 social media posts per month, that's roughly 3 social media posts per week, with each one linking back to your blog and therefore your website.
This is an excellent starting point if you want to show your market you're in business, an expert, and worthy of trust.
As we progress, we'll learn what works and what doesn't and tailor your strategy to match — with the ultimate goal of positioning you as an authority and getting you more leads, sales, and money.
Here's how it works
(Well, the default one. We can of course customise your content strategy as we see fit.)
Step 1: Before a new month begins, we hop on Google Meet and talk — over a coffee — about 2 topics that demonstrate your expertise and value.
Step 2: I take the transcript from our convo and (to use some industry jargon) shove it down ChatGPT's throat. This step is key. It's how we nail your tone of voice.
Step 3: Using the giant prompt stack I'm constantly refining as a whip, I torture the AI until it spits out 2 solid blog posts.
Step 4: I hand-polish the content and then use AI to repurpose each blog into 3 quality social media posts.
Step 5: You thumbs-up the content and then publish it.
↑ What's the outcome of all this?
If we're talking the default of 2 blog posts and 12 social media posts per month, that's roughly 3 social media posts per week, with each one linking back to your blog and therefore your website.
This is an excellent starting point if you want to show your market you're in business, an expert, and worthy of trust
As we progress, we'll learn what works and what doesn't and tailor your strategy to match — with the ultimate goal of positioning you as an authority and getting you more leads, sales, and money.
But before all that
But before all that
… we need to go on a Brand Identity Quest. This is a 90-minute deep dive that'll give us clarity on:
the problems you solve
who you solve them for
what makes you different
your brand personality
your tone of voice
your specific services
your specific offers
your lead magnets
your CTAs
... and the many other things we need to get clear on to create highly specific, brand-accurate content.
The BIQ is $300 + GST (or 1 ounce of unicorn blood).
… we need to go on a Brand Identity Quest. This is a 90-minute deep dive that'll give us clarity on:
the problems you solve
who you solve them for
what makes you different
your brand personality
your tone of voice
your specific services
your specific offers
your lead magnets
your CTAs
... and the many other things we need to get clear on to create highly specific, brand-accurate content.
The BIQ is $300 + GST (or 1 ounce of unicorn blood).
Book your Brand Identity Quest
Book your Brand Identity Quest
Let's quest
Or, if you're not ready to invest $300 in the BIQ or have already done one, book a free 30-minute chat instead.
(Or the secret third option: Leave "content marketing" on your to-do list for another 12 months.)
Finding top-notch content writers is no easy feat—believe me, I've tried plenty. Nick Petrou stands out as a true gem in the industry. Not only does he deliver exceptional quality, he's also a genuinely nice guy.
Scott Bywater
Copywriting That SellsWithin 24hours Nick was able to deliver way above my expectations nailing what i wanted that my untrained eye could not see. Pro’s make you look good and worth the investment. Nick is a gem at what he does and is easy to work with. Don’t hesitate, get it done properly and efficiently.
Torrin Minutillo
High Level SellingNick always manages to deliver content that is both creative and effective. He is very easy to work with and reliable, making the entire process seamless and stress-free. Thank you, Nick, for making my life a whole lot easier and lighting me up with your work! You truly are a gem in the world of copywriting.
Jasmine Hambley
Aligned AgencyNick proofread and edited an e-book for me. I was so happy with the extra clarity and impact he brought to my text. There were a couple of major edits that I made after his initial look at it and it made it significantly better. Every single change that he suggested to the text during the proofread was on point and made the writing better!
Nic Hind
The Client BlueprintWow! Nick has just completed the copy and layout of my LinkedIn profile and what a marvelous job he has done! It is looking so much cleaner and professional than it was originally. He is absolutely passionate and creative about his work. I cannot thank him enough for what he has done.
Anne Venaille
Through Customers' EyesWorking with someone for the first time can always be a bit bum-squeaky, but I needn't have worried. Nick took the briefs I gave him and delivered top-drawer first drafts in super-quick time. His copy is entertaining, clear, easy to read and full of useful ideas/information that clearly puts the reader's needs first. Thanks for being so on point, Nick!
Rose Crompton
CopywriterIf you're looking for a copywriter who is insightful, punchy and committed to getting your message across Nick Petrou wins hands down. His creative genius style is absolutely brilliant! Also he's super fun to bounce your ideas around with. Thanks Nick for helping me with my Linkedin profiling and website copy. So appreciated 🙏
Sonya Kay
Serenity in 20You will not find a man more dedicated to the art of writing. Nick’s ability to dive into topics he doesn’t have extensive knowledge on and synthesise the research into an entertaining piece of content is second to none. The subtle touch of humour and wit found in his writing can also translates to the team environment.
Cameron Hay
Frontier Media
FAQs
How much is it?
It depends on your content strategy — but to use blog and social media posts as a yardstick, we could do 1 blog and 6 social media posts (repurposed from the blog) for as little as $300 + GST. To put that in perspective, I'd charge between 1 and 2k for a blog post if I were "going to town" on it.
How much is it?
It depends on your content strategy — but to use blog and social media posts as a yardstick, we could do 1 blog and 6 social media posts (repurposed from the blog) for as little as $300 + GST. To put that in perspective, I'd charge between 1 and 2k for a blog post if I were "going to town" on it.
Can we take it month by month, or do I have to strap myself in?
We can absolutely take it month by month. Marketing is experimenting, and we'll very likely adapt as we go. So yeah, I'm not gonna shackle you to anything.
Can we take it month by month?
We can absolutely take it month by month. Marketing is experimenting, and we'll very likely adapt as we go. So yeah, I'm not gonna shackle you to anything.
What if I want 100% quality instead of 60%?
We can absolutely bloody do that. It'll cost a fair bit more, but if you're an established business, it's totally worth it. My "60/20" solution is mostly for newer or smaller businesses looking for a bang-for-ya-buck solution.
What if I want 100% quality instead of 60%?
We can absolutely bloody do that. It'll cost a fair bit more, but if you're an established business, it's totally worth it. My "60/20" solution is mostly for newer or smaller businesses looking for a bang-for-ya-buck solution.
What do the AI detection tools make of all this?
Honestly, I don't know what to make of the tools. They could be pretty arbitrary. But I ran a dozen blogs through half a dozen tools, and I kept getting scores like this:
What do the AI detection tools make of all this?
Honestly, I don't know what to make of the tools. They could be pretty arbitrary. But I ran a dozen blogs through half a dozen tools, and I kept getting scores like this:
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