Want to fix your embarrassing website
but don't know where to start?
Want to fix your embarrassing website but don't know where to start?
Want to fix your embarrassing website but don't know where to start?
Get expert feedback and quick fixes in a free 15-minute review (AKA Web Copy Speed Date).
Get expert feedback and quick fixes in a free 15-minute review (AKA Web Copy Speed Date).
Get expert feedback and quick fixes in a free 15-minute review (AKA Web Copy Speed Date).
⭐⭐⭐⭐⭐
"Nick clarified my messaging and increased leads
through my website" — Lucian Chevallier, Lumin
⭐⭐⭐⭐⭐
"Nick clarified my messaging and increased leads through my website" — Lucian Chevallier, Lumin
No one cares about what you do
No one cares about what you do
I’m not trying to be a marketing bro, but it’s true: your prospects mostly just care about themselves.
I’m not trying to be a marketing bro, but it’s true: your prospects mostly just care about themselves.
When a prospect visits your website, they're looking to solve a problem, have a little fun, or buy something that will otherwise improve the quality of their life.
When a prospect visits your website, they're looking to solve a problem, have a little fun, or buy something that will otherwise improve the quality of their life.
They want to feel heard and understood (not judged) and know they're not alone. Ultimately, to stick around, they need to feel they're in the right place.
They want to feel heard and understood (not judged) and know they're not alone. Ultimately, to stick around, they need to feel they're in the right place.
Instead, if your website blathers on about you and your business, they'll simply leave. It's the digital equivalent of chewing someone's ear off at a party.
Instead, if your website blathers on about you and your business, they'll simply leave. It's the digital equivalent of chewing someone's ear off at a party.
But you still need to sell, right?
But you still need to sell, right?
Yes, at the end of the day, you do need to make an offer to your prospect. But the way you do it matters.
You have to twist the knife and make their problems crystal-clear and immediate in their mind.
And you have to paint a vivid picture of how things would be if they got what they wanted.
And you have to paint a vivid picture of how things would be if they got what they wanted.
And you have to paint a vivid picture of how things would be if they got what they wanted.
Then you have to position your offer as the best (and most risk-and-effort-free) way to get what they want.
Then you have to position your offer as the best (and most risk-and-effort-free) way to get what they want.
Then you have to position your offer as the best (and most risk-and-effort-free) way to get what they want.
You have to twist the knife and make their problems crystal-clear and immediate in their mind.
You have to twist the knife and make their problems crystal-clear and immediate in their mind.
Easy right? Look, it can be. But you probably don’t have the time to do it yourself. Or let’s be real, maybe you just can’t be fucked.
Easy right? Look, it can be. But you probably don’t have the time to do it yourself. Or let’s be real, maybe you just can’t be fucked.
That’s where I come in
That’s where I come in
I’m Nick Petrou, a copywriter who works out of Freo and never leaves.
I’m Nick Petrou, a copywriter who works out of Freo and never leaves.
I'll un-shit your website copy so your prospects feel heard and understood, and super keen to make their problems go away.
I'll un-shit your website copy so your prospects feel heard and understood, and super keen to make their problems go away.
Then, if your offer's actually good and you're getting enough traffic, you'll probably sell more stuff. It's maths, baby:
Then, if your offer's actually good and you're getting enough traffic, you'll probably sell more stuff. It's maths, baby:
Great offer + solid traffic + wicked copy = more sales
Great offer + solid traffic + wicked copy
= more sales
Where's the proof?
Where's the proof?
Testimonial from Jason Brown
Testimonial from Gaby Villa
Testimonial from Adrian Ioppolo
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Lumin Websites
So what now?
So what now?
You’re probably not ready to talk about un-shitting your entire website. So let’s get started with a Web Copy Speed Date instead.
You’re probably not ready to talk about un-shitting your entire website. So let’s get started with a Web Copy Speed Date instead.
Quick fixes
Get quick fixes you can implement right away —without spending a cent or having to talk to anyone.
Get quick fixes you can implement right away — without spending a cent or having to talk to anyone.
First impressions
Get my first impressions of your web copy in a 15-minute Loom video within the next 7 days.
Get my first impressions of your web copy in a 15-minute Loom video within the next 7 days.
Get your Web Copy Speed Date
Get your Web
Copy Speed Date
Get your Web
Copy Speed Date
9 am to 4 pm AWST weekdays
ABN: 95728609173
©Nick Petrou 2025. All right reserved.